Emmaline Gordon Resit - Target Audience Profile

Our horror film will have a large target audience and will hopefully branch out to demographic groupings such as A, B, C1, C2, D and E. However of these groups we will aim our film to attract mainly students and the middle classed. These are people in demographic groups B, C and D. Our immediate targets are specifically teenagers and young adults ages 15-25 as these are the sort of people that have a larger amount of free time to visit the cinema and watch films resulting in maximum profit. This is also a reason our film is also largely aimed at the un-employed as they are available to visit the cinema on more of a regular basis than people who work full time. Another reason for our horror film being aimed at this class is because the most popular sub-genre at the moment is that of gore, blood and violence and because our film will include these aspects it is imporrant that we are selling ourselves to the correct British audience that will enjoy these concepts, which is traditionally a person of middle class.
Our film uses the Male Gaze Theory as all of the lead victims are female and they have been targetted as they are beautiful, which see's the whole film through a males eyes. However the film will be aimed at both the male and female gender and we will have male antagonists through the horror. This type of film genre is often successful with young couples as it allows a male to comfort a female whilst watching the film and can be seen as a romantic increasing popularity in cinemas. Obviously with there being references of a sexual nature in our film, we would most probably have to start looking at making our film cirtificate an 15 so they can make their own decisions on whether or not to watch the film. Although many 12A year olds are influenced by horror movies/games/television shows we can't say that it is alright to advertise our film to them because legally they arent 15 and some of the contents of our film may disturb them.
Another thing we would have to take into consideration is the race, religious and social aspect of our film. As it is a British horror, we have cast British people to act in it, but we have to be careful that we dont offend or discriminate anyone when filming our horror film. We will need to make it religiously open for everyone to view and we would also have to take into account social issues. For example, the 9/11 bombings are quite a social issue for people so creating a horror film where a plane gets over taken, and flown into a building may cause to much upset.When looking at the data recieved from people filling in our 'Target Audience Questionnaire' the majority of people that go to watch a horror film at a cinema would expect the age certificate to be that of an 15 - 18 so maybe if it was any less then we would loose our audience, therefore the film wouldn't do very well.For our film however, we have all decided that we are going to make it an 18 because of its content. However, we have looked at all the issues such as;- sexuality- race- religion- social and polital issuesand have treated each one with care, and created our horror film that wont offend anyone.In our 'Target Audience Questionnaire' we asked whether or not a films trailer would be enough to make you go and watch the film when it is out, and all of the people asked said yes. Therefore, we would need to create a trailer that is catchy, but however suitable for all audiences. For example, we couldn't have a trailer for our horror film come on before a film such as Shrek starts because the likely audiences will be between the ages of 5-16 therefore it would be innapropriate. We could however advertise before films of the same genre and certificate rating. For example, we could put a trailer in the adverts before films like SAW vI and THE STRANGERS, because they all have the same sub-category genre.