For our horror movie that we are going to be making is potentially going to be aimed at British citizens. Our final film will therefore be seen at all class A, B, C1, C2, D and E groups but our horror film will be aimed at around the groups B-D. This is because the groups B-D are intended for middle classed, students or people that are un-employed which is persifically aged at arounf 14-26.
The reason for our horror film being aimed at this class is because the most popular sub-genre at the moment is that of gore, blood and violence and because our film will include these three aspects, we need to make sure that we are selling ourselves to the correct British audience. Our film however, will be aimed at both males and females because the main antagonist charcters are males, and like original horror movies there is a female protagonist character. Therefore, we want to encourage both genders to come and watch our films, because it isn't specifically aimed at males.
Also, because of the plot in our horror movie we encourage both male and females to come and watch it. The plot is that these male antagonists are out looking for specific features of women that they like, and therefore they stalk them in order to get possession of their wanted features, and then attack/murder them and take the feature from the women that they want, thus creating a new women with different bodily parts to make the perfect women they wanted.
If the age certificate is 15 for our horror movie, then we are limited to what we can put into it. Obviously with there being references of a sexual nature in our film, we would most probably have to start looking at making our film cirtificate an 18 because in Britain, 18 is the age where you become an adult, therefore they can make their own decisions on whether or not to watch the film. Although many 15 year olds are influenced by horror movies/games/television shows we can't say that it is alright to advertise our film to them because legally they arent even 16, and some of the contents of our film may distrub them. However, we have to take into consideration that even though the age certificate is an 18, people under that age will still be able to watch our film. Parents or older siblings may buy it for them, so we have to be careful as to what extent we go with our film, not only violently, but sexually too.
Another thing we would have to take into consideration is the race, religious and social aspect of our film. As it is a British horror, we have cast British people to act in it, but we have to be careful that we dont offend or discriminate anyone when filming our horror film. We will need to make it religiously open for everyone to view and we would also have to take into account social issues. For example, the 9/11 bombings are quite a social issue for people so creating a horror film where a plane gets over taken, and flown into a building may cause to much upset.
When looking at the data recieved from people filling in our 'Target Audience Questionnaire' the majority of people that go to watch a horror film at a cinema would expect the age certificate to be that of an 18 - so maybe if it was any less then we would loose our audience, therefore the film wouldn't do very well.
For our film however, we have all decided that we are going to make it an 18 because of its content. However, we have looked at all the issues such as;
- sexuality
- race
- religion
- social and polital issues
and have treated each one with care, and created our horror film that wont offend anyone.
In our 'Target Audience Questionnaire' we asked whether or not a films trailer would be enough to make you go and watch the film when it is out, and all of the people asked said yes. Therefore, we would need to create a trailer that is catchy, but however suitable for all audiences. For example, we couldn't have a trailer for our horror film come on before Shrek starts because the likely audiences will be between the ages of 5-16 therefore it would be innapropriate. We could however advertise before films of the same genre. For example, we could put a trailer in the adverts before films like SAW vI and THE STRANGERS, because they all have the same sub-category genre.
The reason for our horror film being aimed at this class is because the most popular sub-genre at the moment is that of gore, blood and violence and because our film will include these three aspects, we need to make sure that we are selling ourselves to the correct British audience. Our film however, will be aimed at both males and females because the main antagonist charcters are males, and like original horror movies there is a female protagonist character. Therefore, we want to encourage both genders to come and watch our films, because it isn't specifically aimed at males.
Also, because of the plot in our horror movie we encourage both male and females to come and watch it. The plot is that these male antagonists are out looking for specific features of women that they like, and therefore they stalk them in order to get possession of their wanted features, and then attack/murder them and take the feature from the women that they want, thus creating a new women with different bodily parts to make the perfect women they wanted.
If the age certificate is 15 for our horror movie, then we are limited to what we can put into it. Obviously with there being references of a sexual nature in our film, we would most probably have to start looking at making our film cirtificate an 18 because in Britain, 18 is the age where you become an adult, therefore they can make their own decisions on whether or not to watch the film. Although many 15 year olds are influenced by horror movies/games/television shows we can't say that it is alright to advertise our film to them because legally they arent even 16, and some of the contents of our film may distrub them. However, we have to take into consideration that even though the age certificate is an 18, people under that age will still be able to watch our film. Parents or older siblings may buy it for them, so we have to be careful as to what extent we go with our film, not only violently, but sexually too.
Another thing we would have to take into consideration is the race, religious and social aspect of our film. As it is a British horror, we have cast British people to act in it, but we have to be careful that we dont offend or discriminate anyone when filming our horror film. We will need to make it religiously open for everyone to view and we would also have to take into account social issues. For example, the 9/11 bombings are quite a social issue for people so creating a horror film where a plane gets over taken, and flown into a building may cause to much upset.
When looking at the data recieved from people filling in our 'Target Audience Questionnaire' the majority of people that go to watch a horror film at a cinema would expect the age certificate to be that of an 18 - so maybe if it was any less then we would loose our audience, therefore the film wouldn't do very well.
For our film however, we have all decided that we are going to make it an 18 because of its content. However, we have looked at all the issues such as;
- sexuality
- race
- religion
- social and polital issues
and have treated each one with care, and created our horror film that wont offend anyone.
In our 'Target Audience Questionnaire' we asked whether or not a films trailer would be enough to make you go and watch the film when it is out, and all of the people asked said yes. Therefore, we would need to create a trailer that is catchy, but however suitable for all audiences. For example, we couldn't have a trailer for our horror film come on before Shrek starts because the likely audiences will be between the ages of 5-16 therefore it would be innapropriate. We could however advertise before films of the same genre. For example, we could put a trailer in the adverts before films like SAW vI and THE STRANGERS, because they all have the same sub-category genre.
To advertise our film we would need to take into consideration the age certificate. Therefore adveritsing on Mcdonalds happy meals would be the wrong type. Advertisment on Myspace, Bebo, Facebook and Twitter pages, where more of our targetted audience would look is a much better idea.
Therefore, the target audience we are aiming to advertise and aim our film at would be people that are over the age of 18, that are possibly students or un-employed and that have time to go to the cinema and watch horror films. Also, to people who are real horror film fanatics.
